Microsoft betting on Entry-Level Nokia 130 Phone

Microsoft is hoping to appeal to the still large number of people around the World who do not yet own a cellphone, with their new Nokia 130 and Nokia 130 Dual.

“It is estimated that at least one billion people in the world still do not have a mobile phone, while at the same time there is increasing demand for reliable backup phones in both mature and high-growth markets,” Jo Harlow, of Microsoft.

Along with entry-level new cell phone buyers, the Nokia 130 may also be an option for many who want to have a backup or secondary cellphone while outdoors or traveling. The Nokia 130 battery life has up to a one month standby time, which is far more than any smartphone on the market, making it a good option as a backup phone.

The Nokia 130 WP will first go on sale in India, China and Indonesia, Egypt, Kenya, Nigeria, Pakistan, the Philippines and Vietnam.